In recent years, the concept of health and low sugar has gradually become mainstream in the candy industry. With consumers increasingly focusing on healthy lifestyles, candy companies are actively responding to this change, continuously launching low-sugar or health-ingredient candy products. Exhibitor Guan Weifeng pointed out that their candy products not only focus on taste but also on the health of the ingredients. This shift is a major advantage for companies in global market competition and also attracts more and more consumers who pursue healthy lifestyles. This new type of candy product is redefining consumers' perception of candy, changing the traditional impression that "candy = sugar".
Customized services have also become an important strategy for candy companies to "go global." Cultural and taste differences in various markets require companies to launch products that meet the preferences of local consumers in different regions. Guan Weifeng mentioned that they provide personalized candy designs based on the needs of different countries, such as heart-shaped chocolates and lip-shaped candies. This flexible business model not only enhances the consumer experience but also strengthens the brand's international market competitiveness. The ability to customize product design is undoubtedly a key to opening up overseas markets, providing candy companies with greater market space.
In the future, innovation and transformation in the candy industry will continue to deepen. With global consumers increasingly focusing on health, creativity, and personalization, companies need to continuously diversify and optimize product quality. To meet this demand, candy companies should increase R&D investment, pay attention to consumer feedback, and adjust product strategies in a timely manner. In addition, with the help of modern technology, such as AI technology and big data analysis, manufacturers can more effectively develop new products, optimize marketing strategies, and improve the success rate of product launches. Therefore, for companies, keeping abreast of market trends and boldly innovating is the key to seizing market opportunities.