The consumption share of meat snacks in China


Published Time:

2025-05-27

According to Euromonitor data, in 2024, meat snacks accounted for 10% of the overall Chinese leisure snack market.

According to Euromonitor data, in 2024, meat snacks accounted for 10% of the overall snack food industry in China's leisure snack market.
In the sub-segment of flavored snacks, meat snacks are a significant component. In 2019, meat-flavored snacks had the highest proportion (67.3%) among spicy snacks launched that year. Among meat-flavored snacks, beef, chicken, pork, and duck accounted for over 80% of all meat snacks, with the vast majority being braised snacks.
In the future, driven by the increasing consumer demand for health, deliciousness, convenience, and other diversified needs, as well as the increasingly rich consumption scenarios and the continuous emergence of innovative products, the Chinese meat snack market is expected to continue its growth trend, and its proportion in the leisure snack industry may also change.